Blooming in Spring | Huabao Attended FIC2024

On March 20, 2024, the grand opening ceremony of Food Ingredients China 2024 (FIC2024) was held in Shanghai National Convention and Exhibition Center.

Several enterprises of Huabao Group, including Shanghai H&K Flavours & Fragrances Co., Ltd. (H&K), Better World Naturals, Shanghai Yifang and Fine Taste Biological Group (FTBG, a Huabao-invested company), attended FIC2024, not only bringing traditional knock-out products, but also bringing newly developed products by scientific researchers to provide customers with new tastes, new experiences and new feelings. Huabao not only led the fashion, but also paid more attention to health protection.

At noon, Mr. XIA Liqun, Chairman of Huabao, came to the exhibition stands and areas of H&K, Better World Naturals, FTBG and Shanghai Yifang successively, to comprehend the product situation and visit the on-site staff. While visiting each exhibition area, Mr. XIA listened to the staff in detail about product development, technical advantages, application fields and market prospects, and also experienced the relevant new products with great interest. Mr. XIA always urged everyone to strictly control product quality and pay attention to customer experience and service, thus to build and strengthen the Company’s core competitiveness. Mr. XIA also stressed that we must have a clear goal, work with one heart and mind, and increase marketing efforts for products with good market prospects to achieve sales breakthroughs and business growth.

At FIC2024, the enterprises under and invested by Huabao Group adhered to the corporate mission of “green, nutritious and healthy”, focused on technological innovation, strict selection of raw materials, and production control, and upheld devout attitude and exquisite technology to constantly facilitate its development, showing a vibrant and energetic development trend. The lasting focus on flavors and the awe and persistence to health will be the eternal pursuit of all Huabao people.

At the exhibition stand of H&K, the classic products and newly developed products enhanced each other. At FIC2024, H&K displayed a series of sweet and salty flavor products, as well as a series of food ingredient and plant extract products that have developed rapidly and enjoyed unlimited potential in recent years. The “green, nutritious and healthy” product series based on natural plant extracts, functional plant extracts, plant extracts and flavor syrups have become an important carrier and effective practice for the Company’s transformation and upgrading. For a well-known old company with a history of more than 100 years, while heritage makes it more profound and charming, innovation makes it more confident and promising. Once for the development of the national fragrance& flavor industry, H&K branded Chinese flavors in the memory of Chinese people. Now for the health of the Chinese people and the conquest of “Chinese flavors” on “global stomachs”, H&K has deeply implemented the strategic mission of “green, nutritious and healthy” into the R&D of new products, to make continuous innovation, lead the fashion, and ensure the health.

At the exhibition area of Better World Naturals, the natural pigment, functional Popping Boba and geode series of products not only brought people a pleasant visual impact, but also brought a magical feeling. The magic balls, like magic worlds to be solved, shined with dazzling brilliance, and doubled people’s interest. Despite their small size, the products contain high technology and great energy. The natural pigments of Better World Naturals are mainly applied in baking, beverages, dairy products, soft candy, etc.; and the geode and other products are mainly applied in children’s nutrition, intestinal health, eye and brain care and other major health fields. These are particularly natural and healthy products. As a high-tech enterprise, Better World Naturals has been working hard to protect human health and develop natural, green and nutritious products.

At the exhibition stand of Shanghai Yifang, it looked like a playground full of children’s fun. The colorful Popping Boba products of various flavors were interesting and delicious. When breaking the soft and waxy Popping Boba by your teeth, it could not only bring endless fun, but also bring a delicious flavor experience with a long aftertaste. In addition to Popping Boba, jam, fruit granules, and preserved fruit, Shanghai Yifang also brought coffee Popping Boba jam, Earl Grey tea Popping Boba jam, cheese Popping Boba and other innovative products, mainly applied in dairy, baking, coffee, milk tea, yogurt, ice cream and other fields. Shanghai Yifang relies on the fruit and vegetable planting base in Ji’an City, Jiangxi Province to conduct strict selection of raw materials and technology innovation. Its products are interesting, delicious, natural, green and healthy, and favored by customers and consumers.

At the exhibition stand of FTBG, the fresh and delicious Hunan-style food attracted the visitors to linger on. We provided authentic Hunan-style flavors, really delicious. The visitors came in search of the flavors, tasted the delicious food, and spoke highly of the food. At the Exhibition, FTBG launched a new brand, the Big Mouth Fox “sauce-into-dish” product series, to create authentic Hunan flavor dishes. The launch of the Big Mouth Fox “sauce-into-dish” product series will bring people a rare delicious experience and enjoyment for the fast-paced life. At present, FTBG is rapidly opening the market through live streaming and other ways. We hope to make everyone able to cook a delicious Hunan cuisine through the “sauce-into-dish” product series. Meanwhile, in the aspect of technology, FTBG will provide a series of healthy and delicious product solutions for customers through R&D achievements transformation in the fields of natural targeted flavoring technology, fat regulation oxidation technology and more.

Delicious flavor is a wonderful taste experience, and health is people’s ultimate goal. Huabao Group has been committed to the good vision of “Flavoring Your Life”, has been engaged in the exploration and research of flavors and fragrances for more than a hundred year, and has established a unique understanding and value proposition of Huabao flavors and Chinese flavors. With the continuous improvement of people’s living standards and quality, Huabao is now facing the opportunities of transformation development. Huabao focuses on future prospects, and always adheres to the road of sustainable development, aiming to create a full range of “green, nutritious, and healthy” products and integrated solutions, and to make people enjoy health protection while experiencing delicious food. As a leading enterprise in the industry, Huabao will act from a strong sense of duty to lead the transformation and upgrading of the industry, explore the road of sustainable development, and facilitate the development of healthy China.