Huabao aimed at high-quality development of the Belt and Road Initiative and made its overseas debut at FIA 2024

On September 4, 2024, the highly anticipated Fi Asia Indonesia 2024 (FIA 2024) opened at the Jakarta International Exhibition Center in Indonesia. As one of the most influential and large-scale food industry exhibitions in Southeast Asia, FIA 2024 attracted more than 800 food companies and industry experts from more than 40 countries and regions in the global food industry to attend and jointly explore the future development trend and innovation opportunities of the food industry. HUABAO ASIA PACIFIC PTE. LTD. and PT HUABAO FOOD TECHNOLOGY INDONESIA, subordinate companies of Huabao Flavours & Fragrances Co., Ltd. (“Huabao” or “Company”), debuted with wonderful highlights at FIA 2024.

Focus on FIA 2024: Insights into new trends in the food industry

FIA 2024 included three major exhibition themes: Natural Ingredients, Food Ingredients, and Health Ingredients, showing the development trend of the food industry in an all-round way. A broad range of fields in which exhibitors had operations was covered, such as fresh agricultural products, processed food, beverages, organic food, health food, condiments, food additives and food-related products and services, providing diversified cooperation opportunities for the industry peers.

At FIA 2024, Huabao brought all kinds of food ingredient products with very competitive advantages in the industry, such as flavored syrup, premixed powder, canned jam and other new products as well as flavor products, attracting many exhibitors and professional visitors for exchange and discussion. With the help of FIA 2024 and multi-channel promotion, the awareness and reputation of Huabao brand in the field of food ingredients has been significantly improved.

During FIA 2024, internationally renowned industry experts, business leaders and scholars shared on food safety, health trends, changes in market demand and sustainable development trends, providing an important platform for Huabao to gain in-depth insight into market trends and draw inspiration for innovation.

Interactive experience: New product launch stimulating new opportunities for cooperation

At FIA 2024, major exhibitors launched new products on the spot and provided product tasting experiences, allowing participants to experience the latest food innovation results. The face-to-face interaction not only helped companies gather real market feedback, but also created new opportunities for cooperation between companies. Efforts to understand customer needs and provide customers with integrated and one-stop solutions have been an important foundation for HUABAO ASIA PACIFIC PTE. LTD. and PT HUABAO FOOD TECHNOLOGY INDONESIA to keep foothold in local market. At FIA 2024, HUABAO ASIA PACIFIC PTE. LTD. and PT HUABAO FOOD TECHNOLOGY INDONESIA went deep into the front line to understand the market demand for flavors and food ingredients, as well as the future layout of food companies in Indonesia and even the entire Southeast Asian food market.

Cultural integration: Appreciation of the unique charm of Southeast Asian customs

With the growth of population, the opening of mind and the burst of desire for consumption, Southeast Asia has gradually become one of the most dynamic and potential regions in the world's economic development. As a multicultural country, the largest economy in Southeast Asia, and an important country along the Belt and Road Initiative, Indonesia has rich characteristics and traditions in the field of food. FIA 2024 made Huabao able to deeply understand the Southeast Asian market, appreciate the authentic cuisine and cultural characteristics of Indonesia and other Southeast Asian countries, and also let more Southeast Asian people understand the innovation and wisdom of the Chinese enterprise Huabao.

FIA 2024 is a leading exhibition for the food industry in Southeast Asia, dedicated to building an efficient exhibition, exchange and cooperation platform for global food companies and buyers. FIA attracts tens of thousands of industry professionals each year, enabling it to be an important platform to explore new opportunities in the market and promote the sustainable development of the food industry. Huabao’s participation in FIA 2024 allows more Indonesian local enterprises and Chinese enterprises in Indonesia to have a deeper understanding of HUABAO ASIA PACIFIC PTE. LTD. and PT HUABAO FOOD TECHNOLOGY INDONESIA, which is undoubtedly an important milestone on the development road of HUABAO ASIA PACIFIC PTE. LTD. and PT HUABAO FOOD TECHNOLOGY INDONESIA.

In recent years, Huabao has actively responded to the requirements for high-quality development of the Belt and Road Initiative, given full play to the important role of its overseas subordinate companies HUABAO ASIA PACIFIC PTE. LTD. and PT HUABAO FOOD TECHNOLOGY INDONESIA as Huabao’s regional research & development center and production and marketing center in Southeast Asia, and highlighted its location value of strengthening domestic market and covering overseas market. Next, Huabao will continue to improve the industrial chain layout and optimize the industrial structure through the combination of endogenous growth and merger & acquisition, so that the Company can move towards a broader international market by virtue of its own technological advantages and industrial chain integration capabilities.