Accelerating the Upgrading of Brand Image and Promoting High-quality Development| Huabao Has Completed the Image Upgrading of Jiangxi Yingtan Production Base

Brand is a comprehensive reflection of the competitiveness of an enterprise and even a country, the engine of economic development, the soul of corporate culture, and an important direction for the upgrading of supply structure and demand structure. General Secretary Xi Jinping attaches great importance to China’s brand construction, stressing the need to promote the transformation from “Made in China” to “Created in China”, from Chinese speed to Chinese quality, and from Chinese products to Chinese brands.

Huabao has been keeping developing, paying attention to the inheritance of national brands with century-old genes, continuously innovating and enriching its brand connotation. In recent years, with the transformation and upgrading of its industrial structure and the rapid development of international business, Huabao has taken the speeches of leaders of the State as an important guide to accelerate the pace of brand construction and play the leading role of brands, thus to promote high-quality development with brand construction.

With its international layout and the accelerated development of overseas business, Huabao has ushered in more and more international visits and exchanges, which puts forward more requirements for the Company’s brand image display. Huabao takes this opportunity to comply with market demand, actively promote the upgrading of its brand image, enhance its competitiveness, and show the Chinese brand image.

Yingtan in Jiangxi Province is an important production base of edible products for Huabao, and a window for the Company’s international brand display. In order to facilitate the upgrading of its brand image, Huabao has set up a special leading group and project team to transform and enhance the image of its Jiangxi H&K and Yingtan Huabao production bases respectively, thus to better empower the corporate brand image of “green, healthy, and nutritious”.

Jiangxi H&K has upgraded the facade and plant greening of the office building, warehouse and production rooms. In line with the principle of harmonious unity between ecological environment and R&D production, the transformation has not only played a role in energy saving and emission reduction, but also created more aesthetic value.

Yingtan Huabao has carried out a comprehensive design and transformation of the landscape greening of the factory, greatly improved the green area, and optimized the ecological and environmental quality of the factory, thus creating a green, beautifying and purifying factory environment for employees and customers.

In recent years, Huabao has been enhancing its brand awareness, seizing development opportunities, and strengthening its brand construction. In June last year, Huabao Lhasa Headquarters Exhibition Hall was completed, which further improved Huabao’s brand image display in Tibet. At the same time, the subsidiaries of Huabao also focus on the enterprise mission of “green, healthy, nutritious” to constantly upgrade the brand image, enhance brand recognition, and carry out a series of work including the Company’s appearance upgrade and exhibition hall update to inject vitality into the Huabao brand.

In terms of high-quality brand construction, Huabao has a long way to go. In the future, Huabao will focus on scientific and technological innovation, seize opportunities, pay attention to product operation and brand marketing, and enhance brand value, thus to achieve the improvement of both hard and soft power, and make the Huabao brand become a more competitive Chinese brand in the world.