Business Discovery| Huabao✖ Funan Coffee✖ Xi’an Qujiang Cultural Industry Group=？

When Huabao meets the coffee and the cultural industry, such words as quality, style and culture may come to your minds. The cooperation of the three will bring tasty experience and cultural appreciation, enabling customers not only to experience the charm of the splendid Chinese culture, but also enjoy the pleasure of taste and smell. Huabao has been exploring product and technology innovation, as well as the innovation and upgrading of the concepts, the ideas and the deep logic and culture of products, thus to create outstanding products with leading technology, excellent quality and cultural heritage.

On March 27, 2024, Ms. WANG Xuanyi, CPC Deputy Secretary of Xi’an Qujiang Cultural Industry Group and CPC Secretary of Xi’an Xinhua Bookstore Co., Ltd., and Ms. LU Haoxuan, Founder of Funan Coffee, visited Huabao Shanghai Industrial Park, where Ms. MA Xiangqun, Person in Charge of Food Innovation Center of Huabao Scientific Innovation Center, held a symposium together with them to explore the cross-border integration of food innovation, coffee innovation, cultural IP, cultural and creative products, thus to create a new catering IP with outstanding cultural characteristics of the ancient capital Xi’an.

Ms. WANG’s team experienced the plant essences, plant extracts and other natural products developed by Ms. MA Xiangqun’s team, and showed a strong interest, and she hoped that the two teams could explore the integration of these wonderful and pleasant flavors with various cultural products under Qujiang Cultural Industry Group, thus to bring visitors and customers a full range of wonderful experience, and continuously improve the innovation and strength of Qujiang Cultural Industry Group as a pioneer in the national cultural enterprises. Ms. LU Haoxuan hoped that under the support of Huabao’s strong technical strength and excellent product quality, Funan Coffee could rely on such strong IP as the Great Tang All Day Mall under Qujiang Cultural Industry Group and its huge daily traffic to create coffee drinks with outstanding local characteristics and styles, thus to add new flavor experience to the Great Tang All Day Mall. In addition, Ms. LU also said that Funan Coffee would take advantage of the offline layout advantages of Xi’an Xinhua Bookstore Co., LTD., a subsidiary of Qujiang Cultural Industry Group, and work together to explore the diversified innovation and development path for the old brand Xinhua Bookstore, thus to create a new spatial reading experience. Ms. MA Xiangqun said that Qujiang Cultural Industry Group has a lot of excellent IPs, such as the female tumbler, the Tang Dynasty secret box, and Li Bai’s poem fan-tan in the Great Tang All Day Mall, and these innovative cultural products and services have not only inherited the culture, but also brought unprecedentedly wonderful experiences to visitors. The parties can also explore to incorporate Huabao’s “green, nutritious and healthy” products into such IPs, such as some cultural and creative food and catering, thus to bring visitors taste pleasure and health enjoyment, strengthen the perception and impression of Xi’an characteristic culture from smell and taste memory, enhance visitors’ travel experience in an all-round way, and help Qujiang Cultural Industry Group continue to take the lead in innovation among national cultural enterprises.

The three parties also discussed topics such as digital transformation, film and television publicity and education, and the integration of food innovation and cultural innovation.

It is reported that Huabao Group has established a joint innovation laboratory with Funan Coffee. With the innovation support of the Food Innovation Center of Huabao Scientific Innovation Center, Funan Coffee will bring Chinese characteristics to the coffee products, so that coffee, which has introduced to China for only 100 years, can better integrate into China’s thousands of years of history and splendid culture, and be favored by more people. This exchange and inspiration collision is also a good interaction established by the three parties for further implementation of the cooperation. The three parties will work together to achieve resource complementarity and collaborative innovation, customize new coffee product IP and catering-related cultural creation specially for Qujiang Cultural Industry Group, and bring consumers a richer and better service experience, thus to finally realize the good wish of triple-win and common development.

With the company’s development concept of “Flavor Your Life and Protect Your Health”, Huabao Food Innovation Center has launched various types and different series of natural food ingredients products such as plant extracts, plant essences, flavor syrups, etc., which are mainly applied in drinks (coffee, tea), ice cream, bakery and other fields. Through strict selection of raw materials, innovative technology, and lean production, Huabao has been providing high-quality products. We have not only brought consumers a pleasant olfactory experience, but also healthy and delicious taste enjoyment, truly fulfilling people’s pursuit of “green, nutritious and healthy” products.