Put standardization first in green development| Huabao carried out strategy and ESG themed publicity training activity
2024/06/21
Nowadays, the sustainable and healthy development of economy increasingly depends on the protection of the environment, the contribution of enterprises to society and the good governance structure. ESG has become an important indicator to measure the comprehensive competitiveness and investment value of enterprises, and it is also a concrete demonstration of sustainable development of enterprises. As regulatory authorities, securities market players and public media have increasingly high requirements for the high-quality and sustainable development of listed companies, companies need to continuously improve the compliance and efficiency of external publicity while promoting, implementing and developing strategies and ESG work.
On June 21, 2024, Huabao Flavours & Fragrances Co., Ltd. (“Huabao” or “Company”) invited Shenzhen Ever Bloom Investment Consulting Co., Ltd. Beijing Branch (hereinafter referred to as “Ever Bloom”) to carry out a special external publicity training activity themed by “Strategy and ESG”. This training activity aimed to enhance the understanding of the compliance and efficiency of the Company’s publicity work within the Company and further enhance the understanding of the implementation of ESG strategy. Ms. ZHAO Tianyi, business partner of Ever Bloom, gave a wonderful and vivid explanation on the above topics for our staff from various departments, subordinate enterprises and branches.
Ms. ZHAO systematically explained the compliance of news publicity, the highlights and idea review of strategic publicity to the participants through case sharing, and focused on the “five compliance principles” of news publicity to analyze and summarize the Company’s strategic external publicity work in the early stage, and shared ideas for subsequent publicity methods.
Ms. ZHAO also provided general policy and system for the Company’s ESG value communication in the aspects of ESG development and evolution, China’s ESG development prospects, corporate strategy and publicity, and shared a number of excellent ESG communication cases to provide learning reference for the Company and employees.
Ms. HOU Xiaoqin, Vice President and Secretary of Board of Directors of Huabao, stressed in the summary speech that Huabao attached great importance to the ESG sustainable development strategy and sought improvement in stability from top-level design to implementation of ESG, thus facilitating the strategy and ESG achievement transformation. Meanwhile, Huabao would continue to pay attention to public opinion management, attach importance to the external publicity of the Company’s brand and value concept and the processing of market public opinion information, and launch an internal system of relevant public opinion management based on the actual situation of the company, improve the compliance of public opinion management, and effectively protect the legitimate rights and interests of investors.
This training activity will help enhance the compliance and value of our external publicity, lay a theoretical foundation for our external publicity of the Company’s strategy and ESG, and help enhance our vitality and influence in strategy and ESG development. The Company hopes to build a more robust, transparent, responsible corporate image, and contribute to the achievement of a greener and more sustainable future through practical actions, thus further consolidating the trust and cooperation with investors, consumers and all sectors of society.