Huabao at CIIE: Huabao Brought Its AI Flavors and Fragrances Creator “Arobot” to CIIE

At the 4^th China International Import Expo 2021 (CIIE 2021), “Arobot”, an AI flavors and fragrances creator jointly developed by Huabao and SAP, was officially unveiled in the technical equipment exhibition area.

A Milestone for Huabao’s Integrating into the “Digital and Intelligent Transformation”

In 2021, Huabao reached a strategic cooperation with SAP, and established the trans-disciplinary “Artificial Intelligence Flavors and Fragrances Research Institute”, thus officially starting its digital and intelligent transformation.

Huabao boasts profound historical accumulation, leading technical advantages and systematic theoretical system in the field of flavors and fragrances. With integration of the core advantages of SAP in the field of machine learning and artificial intelligence and by virtue of the BTP and SAP business innovation platforms, Huabao has realized the notation modeling of raw material notes, characteristic notes and emotional expressions, thus to make the invisible flavors and fragrances visible. Moreover, Huabao has taken advantage of classical fragrance types and training modes to constantly adjust and optimize the ratio and material combinations, thus to achieve intelligent flavors and fragrances creation through models.

At the site of this year’s CIIE, “Arobot”, an AI flavors and fragrances creator jointly developed by Huabao and SAP, took advantage of machine learning to learn consumers’ emotional preferences, environmental preferences, lifestyle preferences and other preferences, and then used the AI F&F Recommender and AI F&F Creator to accurately recommend the fragrance type and corresponding fragrance note for consumers and create customized car perfume products for consumers on site, thus to achieve end-to-end whole-process experience from “taste customization” to “flexible production“, so that consumers can truly perceive the AI customization.

Debut at CIIE: Arobot Has Drawn Much Attention

During the CIIE, the debut of the Arobot prototype was a highlight for the technical equipment exhibition area. Its extended applications in many fields related to flavors and fragrances and the C2M solutions have been unanimously recognized by domestic and overseas customers.

Leaderships from ministries, provinces, municipalities and other departments of China visited the joint exhibition area of Huabao and SAP to learn about Huabao’s cutting-edge solutions in the field of intelligent flavors and fragrances creation and experience the whole process of AI flavors and fragrances creation, and highly praised Huabao’s innovative model. People’s Daily, Dragon TV and other mainstream media, also systematically reported “Arobot- an AI flavors and fragrances creator” from different angles, in the form of video, text and picture.

“Arobot” has achieved a technological breakthrough in the field of intelligent flavors and fragrances creation, which is also a solid step Huabao has taken towards its “digital and intelligent” transformation. Huabao will be committed to realizing the corporate vision of “Flavor Your Life” and bringing Huabao flavors and fragrances into everyone’s life.