Accelerating the International Market Layout and Continuing to Promote Global Business - Ms. YUAN Xiaoqin, Director and President of Huabao, Led a Team to Investigate the Southeast Asian Market

At an exchange event for entrepreneurs, General Secretary Xi Jinping stressed that entrepreneurs should take root in China, open eyes to the whole world, improve the ability to grasp international market trend, characteristics of demand and international rules, as well as the ability to explore the international market, prevent risks in the international market, drive enterprises to achieve better development through opening-up at a higher level, and facilitate domestic and international economic flows. In recent years, Huabao has firmly promoted its layout of international market and development of global business, established WARLBOR ASIA PACIFIC PTE.LTD. (Huabao APAC), built the “Huabao International Intelligent Scientific and Technological Innovation Platform” together with domestic R&D institutions. Meanwhile, Huabao strives to develop foreign customers, and bring the taste and flavors of Huabao and China to the world. In order to further implement the important instruction of “further developing international business” made by Chairman XIA Liqun in his speech at the beginning of the year, the Company will continue to strengthen the construction of Huabao International Intelligent Scientific and Technological Innovation Platform, and start to build an efficient and safe global supply chain to meet the comprehensive needs of global customers for products and services.

Recently, Ms. Yuan Xiaoqin, Director and President of Huabao, together with Dr. WANG Hongqiang, Vice-president of Huabao Scientific Innovation Center, Ms. CHEN Jing, Director of Huabao Human Resource and Administration Department, and Mr. DUAN Jingwei, Director of the Enterprise Management and Information Department, flied to Singapore and Indonesia to carry out a market survey and research trip in Southeast Asia.

In Singapore, Ms. YUAN and her delegation inspected Huabao APAC, visited the staff, listened to the work reports of various departments and their suggestions on the development of the Company, encouraged everyone to strengthen cultural integration, work hard, introduce the taste and flavors of China and Huabao to Southeast Asia and to the world, and act as the first batch of "pioneers" of Huabao to take root in the Southeast Asia market, play the role of bridgehead, and tell Huabao story well in the market. Accompanied by DONG Ping, General Manager of Huabao APAC, Ms. YUAN and her delegation visited the Singapore market, learned about the market information on the spot, and communicated with local industry experts.

Soon afterwards, Ms. YUAN and her delegation flew to Jakarta, the capital of Indonesia, where officials from the investment and development departments of Indonesia warmly received Ms. YUAN and her delegation. Ms. YUAN and her delegation had a discussion with the Indonesian side, introduced the Company’s situation and learned about Indonesia’s investment policies. Despite the intense heat of summer, they also paid field visits to industrial areas to understand the situation. During their stay in Indonesia, Ms. YUAN and her delegation also visited customers and discussed with them about deepening cooperation. After returning to Huabao APAC in Singapore, Ms. YUAN immediately held a summing-up meeting on the Southeast Asia investigation trip, summarizing the results of the investigation and exchange in the past few days, and planning the following investigation and research trip in Malaysia. Ms. YUAN said that this investigation trip made us more directly experience the folk culture, economic development, and people’s life in Southeast Asia, especially, we can learn from the service attitude and dedication of the local governments and investment promotion departments. The investigation provides a reference and basis for our decision making to further deepen the Southeast Asian market through a series of measures such as cultural integration, investment and business development, talent training and product innovation. Ms. YUAN stressed that we should summarize the experience and lessons from the previous investment layout in Southeast Asia, form normative opinions and suggestions, so as to guide our future investment in a more standardized way. We should continue to take Huabao APAC as the base, establish a safe and efficient supply chain system, exploit the global market, and face the competition and challenges while carrying out international business, so as to further temper our capabilities. In addition, we will continue to focus on the three major strategies of technological innovation, international layout, and global business, “establish system, expand layout and exploit market”, and build an “international Huabao”.

When answering questions from Chinese and foreign journalists at a press conference during the First Session of the 14th National People’s Congress, Premier LI Qiang said that we would only come up against questions while sitting in the office, but we would find solutions when visiting the grass roots. Ms. YUAN led the team to carry out the investigation and research in the Southeast Asian market, penetrated the market, understood the demand, made forward-looking layout, planned for future development, tried to carve out new ways and formulate new strategies for enterprise development from front-line market, and draw a new blueprint for enterprise development. At the same time, it is also a vivid embodiment of Huabao’s enterprise spirits of “Innovation, Pragmatism, Loyalty, and Collaboration”. Huabao has cultivated the market in Germany and Botswana for many years. In recent years, Huabao has begun to conduct layout in Southeast Asia to further promote the process of internationalization and global business, has comprehensively displayed Huabao image, technology and comprehensive strength through various international exhibitions, has carried out scientific verification on investment through field investigation, and improved the management team through “go-out” study and experience, thus to expand the company’s business layout and win the market. The investigation trip to Southeast Asia has also strengthened Huabao’s confidence and determination to invest in Southeast Asia market, go international and embrace the world.

Long and difficult as the journey may be, sustained actions will take us to the destination. Every Huabao staff should carry forward the pragmatic spirit of being down-to-earth and working hard. In the new situation full of changes and challenges, we should face the difficulty and challenge without fear, and constantly go beyond ourselves, thus to realize the maximization of personal value and corporate value, and jointly facilitate Huabao’s global business and internationalization strategy.