Africa, We’re Coming - Huabao VP LI Xiaojun’s Special Lecture on “Overseas Emerging Markets (Africa)”

Africa is a mysterious place.

When speaking of Africa, many people may think of the vast grasslands, herds of wild animals, and long-distance race champions.

Africa, formerly known as Afrikyah, is in the south of Europe, the west of Asia, the east of the Indian Ocean, and the west of the Atlantic Ocean, longitudinally across the equator from south and north. As the second largest continent in the world, Africa covers a land area of approximately 30.2 million square kilometers, accounting for 20.4% of the global total land area, and owns a population of more than 1.4 billion, accounting for 15% of the global total population.

On the afternoon of September 22, 2023, a special lecture themed by “Approaching Africa - the National Conditions and Daily Chemical Product Market in Africa”, was held at the Beijing-Shanghai Hall in Huabao Shanghai Industrial Park through offline and online forms. Ms. LI Xiaojun, Vice-President of Huabao Group, shared her analysis, summary, observations, and impressions when she led the Xiamen Amber Daily Chemical team to Africa for investigation.

In the previous trip of nearly a month, the team led by Ms. LI went to Zimbabwe, Zambia, Botswana, Kenya, Nigeria, and Ethiopia and gained an in-depth understanding of the local ethnic culture and economic development.

In this lecture, Ms. LI introduced the local customs, political environment, and consumption habits of African residents in each country from four aspects: overview of Africa, analysis of regions in Africa, categories in daily chemical product market of Africa, and imprinted fragrance products in Africa, thus to analyze the potential market of daily chemical products. Through the introduction of African culture, Ms. LI introduced the business development direction of major African countries, and combined with case analysis to share the research report of Huabao in the African market. Ms. LI stressed that, to facilitate Huabao’s international development, we need to grasp the trend of the international market, promote collaborations among various regional markets and seek for support of various functional departments.

No investigation, no say. Huabao’s international layout and business globalization is not a whim, not a castle in the air, nor on paper. From President YUAN Xiaoqin’s two trips to Singapore and Indonesia for market investigation and research to VP LI Xiaojun’s trip to Africa for research, these will lay a solid foundation for Huabao to better carry out the go-out of various business and enter the Southeast Asian, African, and even global markets.

Thanks to the continuous deepening and implementation of the “Belt and Road” Initiative, the traditional friendly relations between China and ASEAN, China and Africa, and the deepening of the close and friendly cooperation relations, the internationalization process of Huabao is speeding up step by step. The unique geographical advantages and demographic dividend advantages of both Southeast Asia and Africa will bring unlimited business opportunities for enterprises.

As Master Sun's Art of War says, we should formulate considerate and accurate plan first and then take actions. We should prepare well and then take actions, to ensure the victory. Huabao is making efforts to achieve the goal of “enterprise conceptualization, management digitization, asset securitization, business globalization”, and has achieved phased results. We will make full preparations, go all out, and promote the implementation of the goal and the development of the enterprise.

Africa is vast and mysterious. The vast African continent is full of infinite vitality, infinite imagination, and infinite possibilities.

We will forge ahead with more courage and confidence to develop markets in Africa.