Huabao holds the premiere ceremony of new brand image promo, the Miracle of Nature, in Nanjing

On September 26, 2025, the premiere ceremony of the new brand image promo of Huabao Flavours & Fragrances Co., Ltd. (“Huabao Limited” or the “Company”), The Miracle of Nature (“Ceremony”), was successfully held at the 2025 CAME “Forum on Promoting Brand Building in the Fragrance, Flavor, and Cosmetic Culture” in Nanjing Yangtze River International Conference Center. Themed “Harmony between Nature and Technology”, the Ceremony showcased Huabao Limited’s innovative explorations and responsible commitments in China’s fragrance flavor and cosmetic sector through highly artistic visual language. Guests in attendance included YAN Jiangying, Chairman of China Association of Fragrance Flavour and Cosmetic Industries (CAFFCI) and a Doctor of Medicine; KE Qinfei, Director of the Provincially and Ministerially Co-constructed Collaborative Innovation Center for Fragrance Flavor and Cosmetics, and former Deputy Secretary of the Party Committee and President of Shanghai Institute of Technology, etc.

During the Ceremony, Ms. YUAN delivered an enthusiastic speech. She pointed out that the current Chinese fragrance flavor and cosmetics industry was at a critical stage of high-quality development. Huabao Limited actively responded to the brand building guidelines of CAFFCI, which centered on “innovation, quality, management, integrity, and collaboration”, and was deeply inspired by Doctor YAN Jiangying’s brand philosophy of “the integration of technological strength, product strength, cultural strength, and communication strength”. Ms. YUAN admitted that the flavor & fragrance (F&F) industry faced challenges in transforming its profound technological accumulations into a brand image that consumers could perceive and trust. The newly released promo, The Miracle of Nature, was Huabao Limited’s response and exploration of this contemporary proposition. The film conveyed Huabao’s brand proposition of “seeking answers from nature and decoding miracles with technology”, showcasing the Company’s determination and practice in leveraging its nationally recognized enterprise technology center, postdoctoral research station, and global research and development (R&D) network to transform the mysteries of nature into wonderful customer and consumer experience, ultimately solidifying into the determination and practice of sustainable brand value.

Centered around the brand philosophy of “originating from nature, focusing on technology”, Huabao’s new brand image promo, The Miracle of Nature, artistically traced the collection and R&D processes of natural raw materials, demonstrating the Company’s deep integration of sustainable development and high-end manufacturing. This launch not only marked a significant upgrade to the brand’s visual identity, but also signified Huabao’s strategic shift from product output to the output of “harmony between nature and technology” values, further strengthening its leadership and cultural influence in China’s and even the global F&F industry.

The Ceremony concluded in a simple yet solemn atmosphere, with Huabao Limited presenting commemorative gifts to CAFFCI, symbolizing a joint commitment to promoting a prosperous future for the fragrance flavor and cosmetic industries. This event not only elevated the brand image, but also injected new cultural momentum into these industries.