Good News| Better World Naturals Again Won the Shanghai Annual Technology Innovation Fund for Small and Medium-sized Technology-based Enterprises in 2022

Recently, Better World Naturals again won the Shanghai Annual Technology Innovation Fund for Small and Medium-sized Technology-based Enterprises in 2022. In the 2021 Shanghai Annual Technology Innovation Competition for Small and Medium-sized Technology-based Enterprises, the project of Better World Naturals - “High-transparency Water-soluble Beta-carotene  Emulsion That Uses Homogeneous-shear Emulsifying Technique”, was rated as Grade A. Winning the innovation fund again this time is a demonstration of the technological innovation strength of Better World Naturals, as well as the recognition and encouragement of its technological innovation ability by relevant departments of Shanghai Municipality and Jiading District.

Jointly invested by Huabao Flavours & Fragrances Co., Ltd. (“Huabao”) (300741.SZ) and Mitsui Corporation of Japan, Better World Naturals is committed to relying on technological innovation, market-driven and unique whole industry chain integration to provide customers with integrated full-scene application solutions of high value-added plant extracts. Better World Naturals set up the Better World Naturals US in Chicago to focus on international business.

Better World Naturals is a high-tech enterprise with technological innovation as its core competitiveness. It relies on Huabao’s Nationally Recognized Enterprise Technology Center and Post-doctoral Scientific Research Workstation, as well as Huabao’s international Platform for Scientific and Technological Innovation, and caters to the market demand to constantly carry out new technology exploration and new product development. So far, Better World Naturals has applied for 22 invention and utility model patents. It focuses on the six fastest growing product lines, including turmeric series, β-carotene series, pepper series, natural antioxidants and new food dosage forms. Its products are featured by use of natural raw materials, high safety and wide range of applications.

Based on current technology and product advantages, Better World Naturals has joined hands with Shuguang Hospital Affiliated to Shanghai University of Traditional Chinese Medicine to conduct animal experiments. Compared with the raw material turmeric, the turmeric nano-preparation of Better World Naturals can increase the relative bioavailability of curcumin by more than 16 times. Its R&D project “high-bioavailability hydrosoluble turmeric preparation using micro-emulsification and solid embedding technology” has been rated as a project of 2022 Shanghai Annual Technology Innovation Fund Program for Small and Medium-sized Technology-based Enterprises and presented the highest award amount by the Science and Technology Commission of Jiading District and Shanghai Municipality.

In the future, Better World Naturals will actively grasp the good opportunities of industry development, take advantage of the Huabao’s business globalization strategy, and play the synergistic advantages of Huabao’s International Platform for Scientific And Technological Innovation, make full use of its years of technology accumulation to continue to guide the upgrading of technology industrialization through independent innovation, invest in R&D, strengthen internal management and steadily improve product quality, thus providing customers with integrated full-scene application solutions of high value-added plant extracts.

The picture below is a healthy Rosa roxburghii Tratt turmeric beverage product, the R&D application of which is provided by Better World Naturals