FIC2023 | Huabao Invites You to FIC2023 to Appreciate our Innovative, Diversified and Natural Products

On March 15, 2023, FIC2023 will open in Shanghai National Convention and Exhibition Center. H&K Flavours & Fragrances and Shanghai Yifang, the two companies under Huabao Group, will attend FIC and bring many fashionable new products to demonstrate our healthy and creative food culture. You can also follow Huabao official WeChat account to appreciate these products in advance.

Review the history of flavours & fragrances exploration and explore emerging food areas

On occasion of the 111^th anniversary, H&K Flavours & Fragrances will carry out the flavours & fragrances exploration journey across more than one hundred years for all of you at FIC 2023! “H&K” is the starting point of the development of Chinese national flavor and fragrance industry. At FIC 2023, you can experience half part of the history of Chinese national flavor and fragrance industry brought by “H&K” and review the exclusive taste memory of a nation through the timeline and the treasure products display at the history exhibition area.

Exhibition hall of H&K: 61S50/T51, Exhibition Hall 6.1.

H&K continues to innovate business development and improve product system, so it has been in the forefront of food fashion trend, and led the development trend of the industry. This year, H&K will make use of its brand advantages and resource integration ability to build a professional R&D platform for new products, effectively develop and upgrade products, and provide more abundant solutions for industry customers. At FIC 2023, H&K aromatized tea, various bakery products, syrups, plant-based milk, and other products of the new business fields will be exhibited.

Scientific and technological innovation provides strong support for development. Relying on advanced R&D equipment and professional scientific research team, H&K further devotes to plant extraction, enzymatic hydrolysis, Maillard reaction and other basic research, and makes continuous breakthroughs in emulsification, microcapsule, and other flavor processes. It has constantly led technology upgrade in the industry, and its products have been recognized by the market and customers. At FIC 2023, H&K will also bring more natural and authentic tastes, as well as more healthy and creative product experience and innovative ideas to customers.

Meet diversified consumption needs and experience fashionable flavors of food

At FIC 2023, Shanghai Yifang will exhibit rice milk, frozen juice, succulent meteor explosion, flavored syrup, and many other new products, and bring more colorful food experience. As a new high-tech enterprise integrating vegetable and fruit planting and processing, fruit and vegetable product R&D and sales, Shanghai Yifang has focused on independent R&D, closely followed the market demand, and relied on its excellent core technical team and advanced R&D platform in segmented fields to accurately grasp market trends such as dairy products, baking and tea drinks, committed to providing comprehensive solutions of fruit and vegetable ingredients for food manufacturing and tea service enterprises.

Shanghai Yifang is a pioneer and industry leader of the Popping Boba products in the food ingredients industry. Shanghai Yifang will bring its new Popping Boba products and its natural juice products with self-planted quality fruit as raw materials to FIC 2023. These nutritious, fashionable, natural, and healthy products will bring consumers richer taste and fresher experience.

Exhibition hall of Shanghai Yifang: 21M40/21N41, Exhibition Hall 2.1

Restore the flavor of natural ingredients and create new Popping Boba products

Fine Taste Biological Group (FTBG), which Huabao Group has invested in, will bring more new products with popular flavor design, such as Thai laksa soup, abalone stewed pig feet, hot-spicy pot, flavored lobster, and other new products with fashionable flavors.

FTBG has mastered modern food biotechnology, and adopted international advanced separation and extraction technology, natural targeted flavoring technology and fat regulated oxidation technology. It can not only ensure the strong flavoring characteristics of the products to the greatest extend, but also make the products healthy and delicious through biological fermentation, enzymolysis process, deep Maillard reaction and other generic technologies. FTBG aims to create natural, healthy, and safe flavour products featured by strong flavoring, distinctive characteristics, harmonious and pure taste, high cooking adaptability, high thermostability, stable quality and favorable cost performance, and strives to become a “high-end customization& food flavor innovation solution provider for catering chain-like enterprises”.

Exhibition hall of FTBG: 61S40/61T41, Exhibition Hall 6.1

Huabao has always aimed at market insight and consumer demand, and leveraged the opportunity of deepening the company’s digital transformation to give full play to the synergistic benefits and the industry chain integration ability of Huabao International Intelligent Scientific and Technological Innovation Platform, and comprehensively improve the company’s scientific and technological innovation level and the achievement transformation ability, thus to provide “green, nutritious and healthy” flavour products for global customers, and promote sustainable development of food and catering industry.

Welcome to join us and have a flavour exploration journey with H&K, Shanghai Yifang and FTBG of the Huabao family at FIC 2023 during March 15-17. Come and join us!