Strengthening the Transformation of Innovative Products and Accelerating the Process of Business Globalization: Better World Naturals, a Subsidiary of Huabao Group, Appeared at NPEW, the World’s Largest Exhibition of Natural, Organic, and Healthy Products

The 2023 Natural Products Expo West (NPEW 2023) was recently held at the Anaheim Convention Center in Los Angeles, the US. Better World Naturals, a subsidiary of Huabao Group, appeared at the NPEW site as scheduled. As the world’s largest exhibition of natural, organic, and healthy products, the Expo attracted a record high of 65,000 participants from 3,000 companies and organizations all over the world, covering a wide range of industries and fields such as dietary supplements, natural & organic foods, functional foods, and personal& home care.

At this Expo, under the theme of “Good Nutrition Doesn’t Need to be Boring”, Better World Naturals exhibited new dosage form products covering eight functional directions, such as intestinal health, cardiovascular health, immune support, oral care, weight management and bone& joint health. Among them, the probiotic Boba products applied to the toothbrush attracted much attention. Each brush head contains a probiotic Boba. This Boba is added with the patented inactivated lactobacillus plantarum, which can effectively inhibit the breeding of harmful bacteria in mouth. Probiotic Boba toothbrush requires no water and is easy to carry.

Another blockbuster product launched at the Expo was the turmeric pellet with addition of UC-Ⅱ and Curcumin Nano X, which can relieve inflammation and secrete cartilage cells, thus to promote the growth of joint synovial fluid and cartilage, relieve pain and repair joints.

At this Expo, Better World Naturals adhered to the principle of open innovation and hoped to discuss with customers to grasp the pulse of industry innovation and realize the final implementation of new dosage form products. Better World Naturals has always been committed to the perspective of brand, and combined with the current new consumption environment and trends in the industry to create innovative solutions for customers.

This Expo is the “first station” for Better World Naturals to expand overseas market in 2023. With the gradual increase of people’s attention to and demand for health in the post-epidemic era, the big health industry has attracted the high attention of global consumers, which also contains more business opportunities. Through its own product display, Better World Naturals actively communicates with customers to enhance its international reputation and influence. At the same time, through insight into the new development trend of health products in North America, Better World Naturals comprehends and learns the hot spots in the international market of immune health products, functional fondant nutrition products, intestinal health R&D products and new dosage form products, thus to inject new vitality into the Company’s product R&D, and provide technical support to accelerate the process of "business globalization”.

Better World Naturals is a high-tech enterprise with technological innovation as its core competitiveness. It relies on Huabao’s “Nationally Recognized Enterprise Technology Center” and “Post-doctoral Scientific Research Workstation”, as well as Huabao’s international platform for scientific and technological innovation, and follows the market demand to constantly carry out new technology exploration and new product development.

In the future, Better World Naturals will continue to accelerate the technological breakthrough of scientific and technological innovation products and the transformation of scientific and technological achievements, and provide customers with integrated full-scene application solutions of high value-added plant extracts, thus to establish partnerships with more customers, expand the scope of services, and provide consumers in domestic and foreign markets with healthy, safe, convenient and delicious innovative products.