Brand innovation for diversified customization | “authentic Hunan flavor”products of Fine Taste Biological attracted numerous visitors at CHN Food Expo 2023

2023 is the first year to fully implement the guiding principles of the 20th National Congress of the Communist Party of China, the key year to carry forward the “14th Five-Year Plan” to the future, the year to boost consumption determined by the Ministry of Commerce of the People’s Republic of China, and the decisive year for the three-year strategic plan of Huabao Flavours & Fragrances Co., Ltd. (“Huabao” or “Company”). In the first half of this year, enterprises affiliated to Huabao actively participated in Food Ingredients China, HOTELEX Shanghai, SupplySide West and other large professional exhibitions at home and abroad, aiming to grasp the consumer trend, actively negotiate with business competitors, seek cooperation opportunities, and well demonstrate the Company’s scientific and technological innovation strength and brand image in the professional field.

On July 5, the opening ceremony of CHN Food Expo 2023, a large-scale professional food expo, was held in National Exhibition and Convention Center (Shanghai). With an exhibition area of more than 120,000 square meters, the Expo lasted for 3 days, gathered over 2000 global suppliers and exhibited more than 80,000 source factory food ingredients, including prepared foods, aquatic product, meat and poultry, condiments and rice, noodles, grain and oil, hot pot ingredients, frozen foods, fruits and vegetables, food machinery and other products in the whole industry chain of food and beverage ingredients, which built an efficient collaboration and in-depth cooperation platform for the upstream and downstream parties of the catering industry chain.

Fine Taste Biological’s booth No.: 4-D01, Hall 4, National Exhibition and Convention Center (Shanghai)

At the Expo, Hunan Fine Taste Biological Technology Development Group Co., Ltd. (“Fine Taste Biological”), an enterprise invested by Huabao, focused on the theme of “Delicious Hunan-style Foods”, and brought its “authentic Hunan flavor” products, integrating the elements and rhythm of current life to diversify the flavors. Fine Taste Biological exhibited the “Luosifen flavor products”, “Hunan-style marinated products”, “braised stir-fry sauce series” and other star products and new product series. With selected high-quality raw materials and carefully developed products, Fine Taste Biological attracted the visitors by virtue of their unique flavors. The visitors did not lose their enthusiasm despite heat wave in July. Lots of people visited Fine Taste Biological’s booth, tasting and experiencing the products and having a discussion and exchange.

At the Expo, Fine Taste Biological aimed to find breakthroughs for the product feature customization solutions of more entity B-end enterprises, and provide ideas for accelerating the high-quality development of food and catering enterprises. In April this year, Fine Taste Biological won the “2022-2023 CFA Golden Qilin Award - the Best Catering Chain Supplier”, demonstrating its strength in the catering field. As a leader in the field of domestic catering segmentation, Fine Taste Biological has always taken scientific technological innovation as its core competitiveness, carefully developed products, had strong presence in the market segment, and constantly customized personalized services for customers and created marketable products.

In the face of complex international environment and diversified market demand, enterprises need to constantly evolve the new from the old and improve their core competitiveness. Huabao has always adhered to the enterprise spirit of “innovation, pragmatism, loyalty, and collaboration”, kept in-depth insight into the development trend of the industry, and driven the industry upgrading and industrial development. Under the trend of new fields and new business forms of catering industry, it sticks to the enterprise mission of “green, nutritious and healthy”, and gives preference to the quality of food ingredients to restore the intrinsic flavor.