With the establishment of its operations in Jababeka, Jakarta, Indonesia, Huabao has made solid progress in its overseas layout

The year 2023 marks the 10th anniversary of the Belt and Road Initiative (“BRI”) proposed by China. In the past decade, BRI cooperation has extended from Eurasia to Africa and Latin America. More than 150 countries and 30 international organizations have drawn a beautiful blueprint for the world by talking together, building together, and sharing with each other.

Huabao Flavours & Fragrances Co.，Ltd. (“Huabao” or “Company”) actively responds to the national call and firmly implements the international development strategy. In addition to strong presence in Germany and Botswana in Africa for many years, it has begun to enter the market of Southeast Asia in recent years. In December 2020, it invested in Singapore to establish Warlbor Asia Pacific Pte. Ltd. Since the beginning of 2023, in order to further promote the internationalization process and global business, Ms. YUAN xiaoqin, Director and President of Huabao, has led a team to investigate the market of Southeast Asia many times, investigate the site selection and construction of production bases, and actively explore the direction of business development.

On November 1, Ms. YUAN xiaoqin, Director and President of Huabao, led a team to attend the land purchase agreement signing ceremony held in Jababeka Industrial Estate (“JIE”), Jakarta, Indonesia, which marked the official establishment of Huabao’s operations in Jakarta, Indonesia, laying the foundation for the next investment in the construction of Huabao's food flavor and food ingredients production base. This is another solid step taken by Huabao's investment in Southeast Asia to further improve the industrial chain layout, and also another positive outcome of China-Indonesia economic and trade cooperation.

From the first time Ms. YUAN led a team to visit and investigate Indonesia to the land purchase agreement signing today, through the joint efforts of both teams, communication and coordination have been made, the project has progressed smoothly, and all steps have been taken in an orderly manner, which fully reflect the practicality and dedication of both teams.

The completion of the above-mentioned project will provide stable and reliable product services and technical support for emerging international markets such as Southeast Asia. This is also a powerful measure for Huabao to fully integrate with the international market, which makes the Company constantly refine and improve itself in the competition in the global market, and makes its internationalization strategy a  truly steady and long-term plan.

As the largest economy in Southeast Asia and the fourth most populous country in the world, Indonesia has a vast market and development potential. JIE is the largest industrial estate in Southeast Asia. As an important engine of Indonesia's economic development, it has perfect infrastructure, superior geographical location, and convenient logistics network. JIE has a total area of 5,600 hectares, a population of 1.2 million, 730,000 highly skilled workers, and more than 2,000 domestic and foreign enterprises. It boasts easy access to transportation, and  has the only inland port in Southeast Asia, light rail, high-speed rail, 4 toll highways, supporting power plants, natural gas plants, water treatment plants, sewage treatment plants, as well as highly complete supporting facilities such as the President University, 18-hole golf course, shopping centers, and hospitals. A number of internationally renowned enterprises such as Unilever and Mane have settled in JIE.

Huabao enjoys a high reputation in both domestic and international markets with its leading technological strength and years of accumulated good quality reputation. The win-win cooperation between Huabao and JIE this time not only reflects the positive results within the framework of China-Indonesia cooperation, but also enhances the vitality of regional economic development. Cooperation will bring more job opportunities and technology transfer to Indonesia, and also strengthen the friendly exchanges and cultural integration between the two peoples.

Next, Huabao will promote the project construction work in an orderly manner. We will pursue excellence and quality as ever, constantly explore and innovate, and work closely with JIE to create an innovative, efficient and sustainable manufacturing platform, which will bring more systematic and customized products to global customers to meet the constantly growing demand for “green, nutritious, and healthy” products.

The “Silk Road” is still continuing the legend and creating opportunities. Every step of going global not only requires the courage of Huabao employees, but also the wisdom and confidence of Huabao employees. The scientific research and judgment of the market, and the persistent struggle and persistence in the vision of “Flavor Your Life”. The “delicious” undertaking makes people all over the world happy and joyful. We will spread happiness and joy to every corner of the world, share happiness, and make both us and you happy.