Huabao Booms in Overseas Business by virtue of the “Belt and Road” Initiative

Taking the opportunity and harvesting business growth

2023 marks the 10^th Anniversary of the “Belt and Road” Initiative. With more and more frequent international exchanges and closer personnel exchanges, it has become the top priority of Huabao’s strategic plan this year to expand the international market. In the face of strong competitors and extremely competitive international market, Huabao has been exploring how to face the challenges and win the market share. This needs not only the endorsement of the strong China, but also the support of the Company’s comprehensive strength. Shanghai H&K Flavours & Fragrances Co., Ltd. ("Shanghai H&K” or the “Company”), a core food flavors and ingredients enterprise under Huabao Group, has taken the opportunity of the 10^th Anniversary of the “Belt and Road” Initiative and harvested good business growth in its journey to expand international market.

Taking a good blacksmith to make good steel

Science and technology constitute a primary productive force while innovation is the primary driving force for development. After more than a century of vicissitudes and development, Shanghai H&K understands that scientific and technological innovation is the foundation of its sustainable development while scientific and technological innovation is the engine for its journey to expand international market. In the 1980s, the four flavor products (banana, lemon, orange, pineapple) of Shanghai H&K occupied almost half of the industry market. Nowadays, our product categories are constantly enriched, and the quality is constantly upgraded. This is inseparable from the continuous innovation of Shanghai H&K in systematic and customized flavor solutions. Relying on Huabao’s National Enterprise Technology Center, post-doctoral research workstation and increasingly perfect Huabao International Intelligent Innovation Platform, Shanghai H&K has further improved the ability of technological innovation.

Huabao APAC Singapore

After years of development, Shanghai H&K has made important technological breakthroughs in the preparation technologies of new emulsified products, reverse emulsification and multiple emulsification and functional emulsification processes, and has won far-reaching influence in the industry. Moreover, the Company owns complete microcapsule R&D equipment, and possesses the ability to develop low-temperature spray drying, prilling, coating and other microcapsule products.

In particular, the Company continues to innovate in basic research such as plant extraction, enzymatic hydrolysis, and Maillard reaction, leading the continuous upgrading and iteration of industry technology. Products of the Company have been unanimously recognized by the market and customers, becoming an important driving force for sales growth. In addition, the Company has been actively exploring the emerging areas of the industry to build a new pattern of product system, and has brought forth crossover ideas and set off a new trend of domestic food-grade Popping Boba product technology. At present, the Company has established the one-stop OEM capabilities from customized R&D to production, from packaging to printing. Meanwhile, the Company has possessed R&D technology and cooperative production capacity of finished products and semi-finished products involving plant-based milk, cheese powder, all kinds of baking powder and other ingredients.

Shanghai H&K adheres to the enterprise mission of “green, healthy, nutritious”, aims at domestic and foreign consumer demands, focuses on the R&D of food ingredients and plant extracts, utilizes the brand advantages, excellent resource integration and supply chain management capabilities to build an industrialization platform, devotes to solving problems in the industry and segmentation fields, provides customers with comprehensive, systematic and customized solutions that are not limited to technology and products. By virtue of its excellent technologies and first-class services, Shanghai H&K won the 2020 Mondelēz “Supply Excellence Award for End-to-End Promotion”, and a wholly-owned subsidiary of Shanghai H&K received the “2023 Mondelēz Quality and Food Safety Award”.

Expanding overseas market

Shanghai H&K is a century-old national brand. Over the years, Shanghai H&K has been struggling from impoverishment and debility to prosperity and stability, from national salvation to domestic brand revitalization, from classic inheritance to pioneering innovation, has been paying great importance to inheritance, innovation, and revitalization, and has lived up to the expectations of leaders and predecessors. Since joining Huabao in 2004, Shanghai H&K has totally transformed in terms of management mode, technological innovation, product iteration, and production renewal and equipment upgrading, and has won some share in the increasingly fierce domestic market and carried forward our national brand.

After having solidified the cornerstone of scientific and technological innovation, and enriched its comprehensive strength, it is hard for Shanghai H&K to fully showcase its charm in domestic market. With more than 110 years of historical precipitation, Shanghai H&K has taken the opportunities under national brand revitalization and the “Belt and Road” Initiative, and conducted layout of the international market. It is always the ultimate goal of Huabao and Shanghai H&K to flavor the world with Huabao products and Chinese products.

Shanghai H&K attended FIC2023

With the continuous expansion of its overseas business in recent years, Shanghai H&K has so far spread its business to more than 20 countries in 5 continents around the world. This number is also growing dynamically, and the breadth and depth of its business coverage in various countries is also increasing.

Shanghai H&K attended international exhibition

In overseas market, opportunities and challenges coexist. We adhere to the perseverance and persistence of Huabao people. Challenges will become the driving force for our continuous self-drive and improvement while opportunities will inspire us to brave the wind and waves.

Harvesting business growth

Shanghai H&K is facing the tide of the development of the Times. We are confident, upward, optimistic, and fearless to expand from China to the world, and also own a new name, China Shanghai H&K. We shoulder the mission of Chinese F&F enterprises and brands to go to the world stage, compete with world-renowned F&F enterprises, and win awareness, acceptance, and favor of customers worldwide. We are aware of the gap with top enterprises, so we study hard and try to catch up. We firmly believe that “long as the journey is, we will reach our destination if we stay the course; difficult as the task is, we will get the job done if we keep working at it.” Over more than 110 years, we have gone through ups and downs, but we have advanced every step steadily. Now, we are exploiting the overseas market, and braving the wind and waves. We will overcome difficulties and usher in an international Shanghai H&K and an international Huabao when coming back.