Flavor Your Life and Promote Healthy China Initiative — Fulfill Our “Vision”

It is known to all that “Flavor Your Life” is the enterprise vision of Huabao Flavours & Fragrances Co., Ltd. (“Huabao”). Huabao has always been adhering to and fulfilling this vision in its 28 years of development process and its 112 years of flavor inheritance.

Internet Pictures

It is our common pursuit to Flavor Your Life. Huabao has strong presence in Chinese food culture, understanding flavors from a unique perspective, creating flavors with exquisite craftsmanship, and pursuing flavors with a devout attitude. Over the past 28 years, Huabao has focused on the R&D and innovation of flavor products, bringing people the pleasure of smell and the enjoyment of taste.

With the upgrading of consumption, people’s pursuit of a better life is increasingly reflected in the quality and details of products or services. In terms of diet, people are increasingly concerned about whether food is healthy, and whether it is nutritious while ensuring health.

Internet Pictures

In October 2016, the Central Committee of the Communist Party of China and the State Council issued the Outline of “Healthy China 2030” Plan (“Outline”). It is clearly stated in the Outline that “Good health is a prerequisite for promoting well-rounded development of the person and the basic condition for economic and social development.” “Promoting the building of a healthy China is an important foundation for building a moderately prosperous society in all respects and basically realizing socialist modernization. It is a national strategy to comprehensively improve the health quality of the Chinese nation and achieve coordinated development between people’s health and economic and social development. It is a major measure to actively participate in global health governance and fulfill international commitments under the 2030 Agenda for Sustainable Development.” It is specifically emphasized in the Outline that “Good Health should be placed in a strategic position of priority development.” “The next 15 years will be an important period of strategic opportunities for promoting the building of a healthy China,” indicated in the Outline.

H&K Flavor 2023FIC

In July 2019, the National Health Commission issued the Healthy China Initiative (2019-2030) and other relevant documents. In order to better empower the strategic transformation development of the enterprise, better guide the enterprise to accelerate the pace of industrial upgrading, and better practice the mission of a listed company from the perspective of patriotism and social responsibility, Huabao officially determined “Green, Nutritious and Healthy” as the enterprise mission in 2021 and raised it to a strategic perspective to promote the development of healthy China. Since then, Huabao has not only dedicated to expanding its global business and leading the development trends of China’s flavor industry, but also to promoting the healthy diet development of Chinese people. Huabao firmly grasps the rhythm of the times, focuses on the mission of “Green, Nutritious and Healthy”, closely follows the development trend of the downstream food and health industry, and comprehensively increases and deepens the investment and layout in the fields of food ingredients and natural plant extracts. We aim to Flavor Your Life and Promote Healthy China Initiative.

Jiangxi H&K Production Base

Chinese President XI Jinping said in his 2024 New Year message, “Our goal is both inspiring and simple. Ultimately, it is about delivering a better life for the people.” I think the “better life” includes people’s yearning for and pursuit of a healthy life.

With the development and growth of the enterprise, we have harvested the care and support from the state and the attention and trust from the people. Thereupon, the sense of social responsibilities has been the common pursuit of Huabao and Huabao people, the original intention of all our decisions, and the destination of all our efforts.

Food Ingredients Series of Products

Food Ingredients Series of Products

Huabao’s strategy is very lofty, but very pragmatic. We are working hard and practicing with diligence and wisdom step by step to Flavor Your Life. Meanwhile, we will also facilitate the development of healthy China. We put this mission and responsibility into the continuous creation of “Green, Nutritious and Healthy” food for the well-being of the people. It’s not just a slogan that strikes a chord, but a power that unites all individual dreams. This power is always leading and promoting us to Flavor Your Life and achieve a great cause.

“Long and difficult as the journey may be, sustained actions will take us to the destination.” The dream of Huabao and Huabao people is to create more delicious and healthy products for human beings, to Flavor Your Life and Promote Healthy China Initiative. We will work hard to Flavor Your Life and make unremitting efforts to achieve a great cause.