A Journey to Explore Amazing Flavors| Huabao Will Attend FIC2024 with Three Brands

On March 20, 2024, the 27th China International Food Additives and Ingredients Exhibition (FIC2024) will be held in Shanghai National Convention and Exhibition Center. As a leading enterprise in the industry, Huabao will attend FIC2024 with three brands, including Shanghai H&K Flavours & Fragrances (Shanghai H&K), Shanghai Yifang and Fine Taste Biological Group (FTBG), and bring the industry's cutting-edge technology, innovative products and all-round application solutions to the customers and industry colleagues.

At this exhibition, with adhering to the core concept of “Green, Nutritious and Healthy”, Shanghai H&K will deliver an integrated display of core technologies, innovative ingredients, and super single products. The design of the exhibition stand is inspired by PANTONE2024 fashion color- soft peach, which will enable you to start a flavor exploration journey in a romantic spring style.

Exhibition stand of Shanghai H&K: 81G20/81H21, Exhibition Hall 8.1

Shanghai H&K will focus on the market trends of natural health, and display eight technologies including natural enzymatic hydrolysis technology, natural plant extraction technology, low-temperature band drying technology, and M-O-E-T fragrance preparation technology. In addition, we will present customers with an innovative experience combining health and taste, and infuse new vitality into the development of the food industry through the exhibition of 3 theme series of natural extract, black truffle, and funny Boba products, such as extract, syrup, sugar-free plant-based milk, shinning tablets, baking ingredients, flavored tea, and other innovative ingredients products.

One of the highlights of Shanghai H&K’s exhibition stand is the interactive experience zone of the sweet and salty flavors. We will provide fresh tea, coffee and various craft beer, delicious baked food, and pot-stewed meat, as well as crisp and tender sausage, creative puffs and varied casual snacks, thus to bring customers and visitors amazing gustatory experience.

The exhibition stand of Shanghai Yifang is designed with orange-red gradient ramp as the theme color, to symbolize passion, vitality, and innovation, and bring visual and gustatory joy to the visitors. At this exhibition, Shanghai Yifang will present four categories of products covering dairy, bakery, ice products, beverages, and leisure products, including jam, berry, Popping Boba, and other products used in different fields, thus to bringing more flavor options.

Exhibition stand of Shanghai Yifang: M20/21, Exhibition Hall 6.1

As the pioneer of the Popping Boba series products, Shanghai Yifang will focus on the introduction of the fourth generation of ice and fire magic Popping Boba using ultra-high temperature technology and ultra-low temperature technology. We will show the application of ice and fire magic Popping Boba in baking and ice cream, and provide solutions that are more in line with market demands.

The exhibition stand of FTBG will be dominated by its signature color “Chinese red”, which will blend with the concept of modern living and delicious cuisine. We will present several unique flavor products, such as stir-fried pork with green pepper, Laotan sauerkraut, pickled food, etc., and bring grand launch of authentic Hunan-flavor dishes brand, Big Mouth Fox “sauce-into-dish” series products, to provide visitors with a rich and diverse food experience, and make them enjoy the fresh and authentic flavors of the food. At the same time, FTBG will present to customers the latest R&D achievements in the fields of natural targeted flavoring technology and fat regulation oxidation technology, and provide a series of healthy and delicious solutions for the catering industry.

Exhibition stand of FTBG : 81S40/81T41, Exhibition Hall 8.1

Since its establishment, Huabao has always followed the market trend, and constantly promoted product upgrading and technological innovation, thus to provide customers and consumers with “green, nutritious and healthy” products and application solutions. In recent years, Huabao has been vigorously developing the food ingredients business, not only focusing on the improvement of flavors, but also emphasizing the pursuit of natural and healthy products, and striving to bring more delicious and healthy products to consumers.

From March 20 to 22, 2024, Huabao will attend FIC2024 with Shanghai H&K Flavours& Fragrances, Shanghai Yifang and FTBG. We sincerely invite you to join us at FIC2024, to conduct in-depth discussion of products, technologies and diversified innovative solutions, and work together to create more possibilities for delicious flavors!