Huabao Successfully Completed the Authoritative Certification for Food Ingredients Natural Degree! Huabao Limited Continued to Lead the Green and Healthy Flavor Upgrading

Are food flavors unhealthy???
As consumer concerns over food additives continue to rise,
the demand for “clean labels” and natural foods becomes increasingly prominent.
The global food additive market is accelerating its transition towards natural and healthy options.
According to data, from 2025 to 2034, the market is expected to grow at a compound annual growth rate of approximately 10.1%.
Natural substitutes and health functional additives will become the core of innovation.

Data source: Global Market Insights

In China, the Shanghai Food Additives& Batching Association (SFABA)
has taken the lead in revising several community standards, including Natural Flavoring, Food Ingredients Natural Degree Determination,
and Natural Traceability of Natural Food Additives,
laying a solid technical foundation for the industry’s natural transformation.

Driven by both industry trends and corporate mission,
Shanghai H&K Flavours & Fragrances Co., Ltd., a subsidiary of Huabao Limited, actively pursued certification for food ingredients natural degree.
Based on the community standards for food ingredients natural degree issued by the industry association,
Shanghai H&K Flavours & Fragrances optimized its flavor formulas and used raw materials and processes compliant with natural standards to prepare samples.
After multiple rounds of testing and review by the authoritative institutions,
it successfully obtained the Food Ingredients Natural Degree Product Certificate issued by the China Quality Certification Center (CQC),
conveying a commitment of “naturalness, safety, and high quality” to clients and consumers.

The attainment of the Food Ingredients Natural Degree Product Certificate is not an isolated event,
but a concentrated reflection of the Company’s strategic layout in “naturalness, functionality, and healthiness” in recent years.
The Company has established “Green, Nutritious, and Healthy” as its corporate mission,
continuously tilting its R&D investment and business expansion towards natural flavors, natural ingredients, and healthy food sectors.
The Company has increased investment in natural extraction technology, ventured into functional food businesses,
and developed natural products with health benefits,
solidifying its naturalization capabilities from the source.

If you want to go fast, go alone; if you want to go far, go together.
As an industry leader, Huabao Limited also acts as a collaborator to drive the industrial synergy.
On August 26, 2025,
the “Shanghai Natural Food Center”, jointly initiated by SFABA and Shanghai H&K,
was established in Shanghai.

Focusing on government-industry-academia-research collaboration and innovation,
the Center integrates resources, technology, and policy support in the natural food sector,
helping Shanghai become a national hub for natural food innovation and facilitating the industry’s concentrated development towards naturalness and healthiness.

Simultaneously, brand influence is being enhanced.
At the CAFFCI Annual Meeting and Expo 2025 (2025 CAME) on October 2025,
Huabao Limited unveiled its new brand image promo, The Miracle of Nature,
conveying its value proposition of “green” and “healthy” to the industry and beyond,
elevating brand reputation and public awareness of the Huabao brand,
marking a significant step in the company’s brand rejuvenation.

Ms. YUAN Xiaoqin, President and member of the board of directors of Huabao Limited,
also delivered a speech at the Entrepreneur Forum during 2025 CAME and accepted an interview with China Fragrance Flavor and Cosmetic Media,
elaborating on the brand philosophy of “decoding the miracle of nature with an end-in-mind approach” and repeatedly emphasizing the company’s customer-centric approach,
striving to lead the industry in achieving a structural leap from “basic satisfaction” to “naturalness, healthiness, and functionality”.

The certification for food ingredients natural degree is not the endpoint
but a new starting point for Huabao’s journey to pursue naturalness.
In the future, the company will continue to decode nature’s gifts with technology and define a healthy future with standards,
making natural flavors truly tangible, perceptible, and reliable!