Flavor and fragrance expo in Nanjing Highlights of Huabao at 2024 CAME

During October 18-19, 2024, the CAFFCI Annual Meeting and Expo (hereinafter referred to as “CAME 2024”) was held grandly in Nanjing, Jiangsu. This grand event coincided with the 40^th Anniversary of the China Association of Fragrance Flavour and Cosmetic Industries (CAFFCI). It focused on the core concept of “co-creation, win-win, and symbiosis”, and attracted 138 high-quality exhibitors from both China and abroad, including Huabao Flavours & Fragrances Co., Ltd. (hereinafter referred to as "Huabao" or the "Company"), alongside over 160 speakers who delivered 45 sharing sessions. Industry leaders, experts, scholars, and enterprise representatives gathered to discuss industry trends, share the latest technological achievements, and jointly plan for high-quality industry development.

Tech blue lights up flavor innovation

At CAME 2024, Huabao’s booth was designed with tech blue as the main color, embodying the spirit of innovation. Inspired by laboratory molecular structure diagrams and flask instruments, it cleverly fused the sense of modern technology with future forward-looking elements, creating a cutting-edge yet approachable exhibition space. This not only represented Huabao's firm belief in technological innovation, but also symbolized the Company's determination to lead industry development in the future with innovation as its wings.

Moreover, Huabao’s exhibition area was meticulously planned, featuring various functional zones such as a historical heritage axis, flavor and ingredient product display area, innovative product experience zone, immersive product tasting bar, and end-customer product display area. Huabao aimed to present a comprehensive visual, gustatory, and olfactory feast for visitors, fully showcasing Huabao’s brand philosophy and product advantages.

Huabao’s innovative achievements in three major business areas

At CAME 2024, Huabao showcased its innovative achievements in the three major business areas of food ingredients, food flavors, and daily flavors, attracting much attention.

Visitors had the opportunity to closely interact with and experience the delicious and healthy flavor products at the venue of CAME 2024. These products encompassed various categories such as natural plant extracts, essence liquids, natural colorants, concentrated beverage bases, and interesting and functional popping beads. Each product embodied Huabao’s profound insight and meticulous extraction of “Green, Nutritious, and Healthy” products. Through tasting and experiencing, visitors not only enjoyed the flavors of the products, but also deeply appreciated Huabao’s respect and preservation of natural flavors, as well as its persistent pursuit of healthy products.

It’s worth mentioning that Amber (Xiamen) Fragrance Co., Ltd., a subsidiary of Huabao, set up a special oriental fragrance & perfume experience zone at the venue of CAME 2024, becoming a highlight of Huabao’s exhibition area and attracting many visitors who are eager for trial experience. Relying on profound perfuming skills and deep understanding of oriental culture, renowned perfumers carefully crafted these perfumes, making them not only smell delightful and refreshing, but also uniquely carry the charm of oriental culture.

Through CAME 2024, Huabao not only successfully displayed its innovative achievements and outstanding strength in food ingredients, food flavors, and daily flavors, but also conveyed the Company’s profound understanding and persistent pursuit of nature, health, and cultural inheritance. With comprehensive visual, gustatory, and olfactory experience, CAME 2024 undoubtedly earned Huabao more industry recognition and praise.

The constant stream of visitors facilitates word of mouth

In just two days, Huabao’s exhibition area was continuously bustling with visitors who are eager for trial experience. Especially when we sent our customized perfume gifts, our exhibition area was even more lively with crowds of people. They expressed that Huabao’s products were not only of excellent quality, but also innovative, unique, and impressive. In particular, the products that integrated natural essences with health concepts won high praise and enthusiastic responses from visitors on site.

The enthusiastic feedback from visitors was not only an affirmation of Huabao’s product quality, but also recognition of the Company’s efforts in innovation and health concepts. In the future, Huabao will continue to uphold this philosophy, constantly introduce new products, and bring more high-quality and innovative products to global consumers, thus enabling more people to experience the deliciousness and health brought by Huabao.

Huabao leads the industry's new development

As a leading enterprise in China’s flavor and fragrance industry, Huabao also played an important role in the forum sessions of this CAFFCI Annual Meeting. Specifically, Mr. DUAN Jingwei, Director of Huabao’s Business Administration and Information Department, participated in a roundtable forum as a key member of the ESG Professional Committee of CAFFCI. During the discussion, Mr. DUAN exchanged views with participants on topics such as Huabao’s ESG management system, opportunities and risks faced, strategies for enhancing ESG performance, and successful paths to achieving corporate ESG goals. Participants agreed that enterprises in China’s fragrance, flavor and cosmetic industries should work together to strengthen ESG management, deepen cooperation and exchanges, and jointly promote the sustainable development of the industries. It’s worth noting that Huabao stood out in the “2024 Enterprise Excellent ESG Case Collection” activity and was awarded a certificate for “2024 Sustainable Development (ESG) Practice Cases in China’s Fragrance, Flavor and Cosmetic Industries”, highlighting its remarkable contributions to leading the green transformation and intelligent development of the industries.

Huabao adheres to long-term sustainable development

At the important milestone of the 40^th anniversary of the establishment of CAFFCI, China’s fragrance, flavor and cosmetic industries showcased their remarkable development achievements and looked forward to a bright future. The participation in CAME 2024 was of great significance to Huabao, not only as a concentrated display of its brand image, but also as an excellent opportunity to gain insights into industry trends, exchange innovative ideas, and expand cooperation channels. Currently, Huabao and China’s fragrance, flavor and cosmetic industries are entering a critical period of transition from rapid growth to a stable or even fluctuating phase. Facing this challenge, Huabao is more focused on technological research & development (R&D), product quality, and the cultivation of innovative competitive advantages to adapt to ever-changing markets.

Centering on new consumer demands and industry changes, Huabao actively adjusts its business strategies, takes high-quality development as the core, closely grasps the transformation to new quality productive forces, fulfills its corporate mission of “Green, Nutritious, and Healthy”, and fully supports the national “Healthy China” strategy.

We deeply understand that this is both a responsibility and a commitment. As emphasized by YAN Jiangying, Chairman of the CAFFCI, in her opening speech, enterprises should uphold the spirit of optimism, resilience, and long-term vision, “continuously moving forward and meeting at the peak.” Huabao will constantly explore, innovate, and practice with even firmer beliefs and unremitting efforts, strive to “Flavor Your Life” all over the world, and make everyone’s life better and healthier through our products and services!