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Flavor Your Life

The Chairman and the President praised these two companies for their focus on innovation-driven development and health industry upgrading

2025/03/18

As China International Food Additives and Ingredients Exhibition 2025 (FIC2025) entered its second day, its popularity continued to rise in the long-awaited sunshine.

Mr. XIA Liqun, Chairman of Huabao Flavours & Fragrances Co., Ltd. (hereinafter referred to as “Huabao"), and Ms. YUAN Xiaoqin, President of Huabao, visited the FIC2025 exhibition site, stopping by booths of Shanghai H&K Flavours & Fragrances Co., Ltd. (hereinafter referred to as “H&K Flavor”) and Shanghai Yifang Rural Technology Holdings Co., Ltd. (hereinafter referred to as “Shanghai Yifang") to learn about their technological innovations, new product showcases, and their initiatives and layouts focusing on the health sector. They also extended their regards to the front-line staff.

It is reported that at the FIC2025, H&K Flavor and Shanghai Yifang, adhering to their development mission of “Green, Nutritious, and Healthy”, and aligning with consumers’ increasing pursuit of delicious and healthy lifestyles, brought numerous core technologies and innovative products, demonstrating Huabao’s unwavering commitment and pursuit in the fields of innovation-driven development and health industry upgrading.

H&K Flavor interpreted the perfect fusion and symbiosis of “flavor” and “function” with its century-old craftsmanship spirit. Its innovative products not only exceled in color, flavor, and taste, but also emphasized the leadership in health value. Shanghai Yifang innovatively incorporated natural, healthy, and functional substances into small, cute Popping Boba products, creating a harmonious melody between the lips and teeth that resonated throughout the body, leading the trend of fashionable health.

Mr. XIA and Ms. YUAN affirmed both companies’ innovation and dedication, emphasizing that enterprises must strategically position themselves in the era of “flavor+ health”, closely revolving around the transformation and development direction of “Green, Nutritious, and Healthy”. Through technological breakthroughs and product iterations, enterprises must build a new Huabao brand image driven by innovation and responsibility, striving to “Flavor Your Life and Promote Healthy Lifestyle”. At the same time, they encouraged everyone, noting that the beginning of the year set the tone for the rest. They hoped that every Huabao employee would embrace a sense of responsibility, inherit the timeless simplicity and craftsmanship of Chinese culinary culture’s pursuit of delicious and healthy lifestyles, and uphold a pragmatic attitude to plan well the beginning of the year, thus driving Huabao’s strategic plans to implement effectively and harvest fruitful results.

 

 

Looking at the present from the perspective of the future, only by embarking on the path of “innovation-driven development and health industry upgrading” can the enterprises usher in healthy and steady development. We praise for every struggler who embarks on the road to the future!

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CORE ENTERPRISE